The denotation of this magazine shows a young boy ready to work in a happy environment. The connotation of the magazine represents work, happiness, education and friendliness judging by the atmosphere of the image.The boy in the magazine is wearing casual clothing which could represent he is just a normal boy like everyone and this could attract people of roughly the same age as the boy in the image as they could be thinking, "This appeals to me".
The props that are used in the magazine are a pencil and books. This shows he is ready to work and is well organised and equipt to learn.
The lighting used in the magazine seems bright. This could represent the boy has a bright future ahead of him through education. It could also represent that education is the path to success and this could encourage people to pick up the magazine and find out more.
The setting in this magazine shows that the boy is in a classroom learning. This helps the audience understand what he is doing and also suits the idea of the message trying to be put across.
The NVC (Non Verbal Communication) of the boy shows that he is friendly and seems to be enjoying life at school. It also shows that he is ready to learn and seems to be welcoming.
The anchorage of the words in the magazine help to support the message of the poster by giving it the effect of a friendly, bright and playful image judging by the shape, size and colour. It is not hard to read. This gives it more meaning to the picture of the magazine and suits the purpose of the magazine as well.
The Masthead of the magazine is very simple but effective since it gives it a friendly and gentle effect to the magazine. This also helps adults to pick up the book and take it serious as it's not too childish.
The main image in the magazine is the image of the boy smiling since it brings a sense of happiness and also shows that he is in a working environment which helps the purpose of the magazine.
And lastly, the fact that the magazine is free will helps to attract its audience even more than usual as they won't need to pay anything to take a look at the magazine and could also help the magazine to grow recognision to grow.


