Thursday, 15 December 2011

Main Task: Evaluation Final

AS Media Evaluation
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Main Task: Post-Production Feedback

In this section I will be talking about feedback I had got from the public on my music magazine pieces.

Front Cover











Strengths
The audience very much liked the lay out, design and colour scheme of my front cover and believed that it was really effective. To be more specific, they believe that the lay out and text of my front cover was simple but very effective and at a high quality standard (looking professional). They also felt that there was a lot of continuity on and it is not too busy. Furthermore they believe it looks like a Hip-Hop/Rap magazine which means the magazine has the right message across.
Weakness
I didn’t really receive a lot of constructive criticism, but one critic believes that the character on my front cover is covering the masthead. And another critic believes that the character looked separated from the background and could have been synced in better.

Contents Page











Strength
Judging from the audience, the contents page looked clear and everything that featured in the contents page was spaced well. Also they believe that it is unique and the choice of font is very classy and that the colour scheme is consistent from the front cover.
Weaknesses
For some the green colour should be changed to a colour around red. For some the green colour should maybe be a bit lighter as they feel it’s boring. And one critic believed that the colouring of the pictures above the editor’s note looked a bit odd.




This is an edit from one of the audience to show me what they would do to improve the contents page.






Double Page Spread








Strengths
According to the audience, the lay out is good and very engaging. Also the heading on the right hand side which reads ‘Hard work pays off!!!’ is really effective. They also believe the idea of the polaroid’s was really good and believe the black and white images with only the yellow designer logo in colour on the polaroid was very smart and effective. And lastly some believe that the stars used on the left hand side give the double spread a sense of balance and symmetry.
Weaknesses
There was not much constructive criticism given which indicates that there was not much error involved but some criticism given was that more questions could have been included. And another was that the sign that reads ‘Exclusive’ looks too small to see.

Conclusion
Overall judging by the response I received from the audience, I believe that my music magazine project was a success. But although I may feel happy with the work I produced, I still think I could have improved it some ways.

I believe that if I had to opportunity to do it again, I would have used another lay out for my contents page. The lay out I would use if is the third example of my mock up designs. The reason for this is because I believe that it would have been more engaging and looked more professional then the lay out I used on my current contents page design. I would have also tried to find different tutorials in order to enhance my creative skills even more and make my music magazine pieces look more unique in terms of style.



I would lastly try to add more questions on to my double spread since it seems limited.

Main Task: FC/CP/DPS Final

Front Cover
Before











After











Contents Page
Before











After











Double Spread Page
Before








After

Main Task: Unmanipulated Photos

Although I had originally planned to use this image on my double spread page, I felt it was only right to use it on the front cover of my music magazine. The reason behind it is because he gives strong eye contact towards the audience which is very engaging aswell as the lighting blending well with the image. It also suits my genre of Hip-Hop/Rap.




I have chosen this image to feature on my music magazine contents page because it is the same person on my front cover and is different from both of the other pictures too. It also has a good focus and lighting to it aswell.






I have chosen this image to feature on my music magazine contents page because it is a strong image which shows the person in the picture has power (judging by the camera angle), and I believe he suits the genre of Hip-Hop/Rap.







I have chosen this image to feature on my music magazine contents page because it is a strong image, and it I believe it suits my genre of Hip-Hop/Rap. The only concern is the lighting but that can always be fixed during the process of designing the contents page.




I have chosen this this image for my music magazine double spread page. The reason for this is because it is the same person from the front cover and he seems really focused in the activity he is doing which helps portray a passion to what he is doing which is engaging for the audience to see and the focus is also sharp and neat.


I will not be using this image because the lighting is very bad to the point u can't really see the person in the picture. As well as the lighting, the focus isn't perfect and will not be useful for my music magazine.

Main Task: FC/CP/DPS Mock Ups

Front Cover









Contents Page









Double Spread

Main Task: Case Study of a Publishing House







Conde Nast publishes around 27 different magazines. Some of the magazines they publish up to date are the following (split up to different categories):

Fashion & Lifestyle
· Vogue
· W
· Glamour
· Allure
· Self
· Teen Vogue
· GQ
· Details
· Lucky
· Style.com
· Tatler
Home
· Architectural Digest
Bridal
· Brides
Sport
· GolfDigest
· GolfWorld
Food
· Bon Appétit
· Epicurious
· Gourmet Live
And many more…

Each magazine published has its own unique target audience. The reason for this is because if they publish magazines that only relate to one target audience, then it will only appeal to one audience whereas if they have many magazines that appeal to different target audiences, then they would have more consumers interested in their magazine products. It would also mean that they would be making more money publishing magazine covers for different target audiences because they have a bigger range of audiences.
Condé Nast is largely considered to be the originator of the “lifestyle magazines”, type of magazines focused on a particular class or interest instead of targeting the largest possible readership. Its magazines focus on a wide range of subjects, including travel, food, home, culture, and other interests, with fashion the larger portion of the company's focus. More recently, Condé Nast has expanded its offerings to include marketing services and consumer-focused products such as apps and licensed merchandise.


For example, the magazine ‘Vogue’ is a fashion magazine and is published by Cande Nast and from research conducted, it attracts 93% of women of an average age of 28 (in fact most readers who read the magazine are personal designers).

On the other hand, the magazine ‘GQ.com’ is also a fashion magazine published by Cande Nast and from research conducted on this magazine, 80% of men are drawn towards the magazine with the average age of 33.



This shows that they publish magazines to all different audiences which would be good because as I said earlier, it gives them more consumers which means more money in business sense.

I believe the Conde Nast publishing house should publish my magazine because it would increase their target audience and it is a bit different to the other magazines they publish which may help them gain more consumers in buying their magazines. I also believe that it would help promote the type of genre I am displaying and for this reason I believe it would be a good idea for them to publish my magazine.

Wednesday, 30 November 2011

Main Task: Mood Board












This is the Mood Board I created with the focus on the genre of Hip Hop/Rap. All the images involved in the Mood Board are things I felt associated with the genre. For example I included famous rappers such as Drake, Lil Wayne, Wiz Khalifa, Nicki Minaj, Jay Z, Tinchy Stryder and Tinie Tempah because they are iconic idols to the genre and the audience will straight away recognise who they are and what they do. I also added a model, gun, money and a microphone because these are all things that come to mind when thinking of the genre of Hip Hop/Rap.